The idea of blogging originated in the 1990’s and has grown
since. There are hundreds of blogging platforms in existence, and most are
free. The options are endless to customize and share blogs, or keep them
private like a diary. In the article “Weblogs: a history and perspective”
Rebecca Blood examines the idea of self-actualization through blogging. She has
a point considering your blog is a representation of yourself just as much as
it showcases your writing. This same idea is important in advertising. The
point of an ad is to create a certain appealing image that will encourage others
to want a product or service. Blogs can be utilized to do just that, and are
considered a PR tool, necessary for advertising.
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